Marketing Automation Services, Demand Generation, and Lead Management | Allinio
Creative Commons by Orin Zebest
The past year since the previous summer has been a very interesting one for business and Marketers in that there has been some significant acquisitions of social media measurement companies. What does this mean for Marketers?
Creative Commons by Laenulfean
Sung to the tune of “Carol of the Bells“
OpinionLab,
Foresee Results,
Give the Voice of
The Customer.
Or use Tealeaf,
Coradiant;
Experience
Will be measured! [Read more...]
Once again, it’s time for the B2B Twitterer of the Year Awards. Now in its third year, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter.
The nomination deadline is Friday, December 17th.
This year should be bigger than ever, and Allinio is pleased to be working with MLT Creative, Make Good Media, HubSpot, and NetProspex on making this year’s Awards a success. Additionally, we would like to recognize the following Steering Committee members and program Chairpersons and encourage you to follow them on Twitter: [Read more...]
At TWTRCON this past June, we found out about Tap11, a Twitter business intelligence platform that allows companies to track, engage, and increase their audience with great data mining, metrics & measurement, and business intelligence capabilities. Earlier in the spring, the San Francisco based company launched with over 100 major brands and marketing firms and is VC backed. Allinio had the privilege of asking Adam Zbar (@zman47), Tap11′s CEO, a few questions:
Last week at the DMA‘s Digital Marketing Days, The Marketing Consigliere was curious about what technologies there were to improve traditional “non-technical” direct marketing. Sadly enough, many of the exhibitors involved in printing looked sort of embarrassed when they were asked if they were involved with “variable data printing.” Another SWAG vendor offering custom logo printing on just about anything with a surface had not ever used Twitter, confusing it with Facebook as a “toy for teenagers.” But one of the refreshing stops he made was at a booth where there’s a Connecticut based company that is intelligently helping maintain the value of direct mail…
Many years before the appearance of the Holy Social Media Trinity (Twitter, Facebook and LinkedIn), it was very time consuming to figure out who knew each other and how to reach a particular person you did not directly know. “No Soliciting” signs, gatekeepers, and basic lack of visibility into an organization have kept Salespeople away from prospects since the dawn of the candlestick telephone.
But social media is here to stay and its value in the B2B world is growing every day. There are some great tools out there to facilitate salespeople getting through to the elusive decision maker. [Read more...]
