C4 or "4 Cs" for Marketing Automation

USS Vincennes (CG-49) Combat Information Center

USS Vincennes (CG-49) Combat Information Center
http://www.flickr.com/photos/divemasterking2000/  / CC BY 2.0

This is the seventh in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

The C4 Portion: Command, Control, Communication & Computing

C4 responsibilities require up-to-date equipment, robust networks, and comprehensive business rules to be followed by a Marketing executive in planning, directing, and executing in order to achieve marketing objectives. [Read more...]