Sung to the tune of “Let It Snow.”
Oh, your email campaign was frightful,
And your sales department’s spiteful,
Because the leads you give them blow,
S-E-O, S-E-O, S-E-O!
Holiday Carol: S-E-O, S-E-O, S-E-O!
December 23, 2009 By 2 Comments
Can Freemail Pay Off?
September 8, 2009 By Leave a Comment
eMarketer fanfared the results of a MailChimp survey result this week. There are millions of users of “free” email through providers like Yahoo!, Google, and Microsoft with Yahoo! Mail, Gmail, and Hotmail, respectively. AOL is included in the report, although its services are not free; the email is part of the overall package. Of those users, however, which are the most “engaged” with their email?
CXOs – Get Marketing On Track! Part II
February 24, 2009 By Leave a Comment
No sooner had the Marketing Consigliere posted yesterday’s blog entitled “CXOs – Get Marketing On Track!” did another occurence involving online metrics and web analytics come to his attention.
Reporting on the Interactive Advertising Bureau‘s Ecosystem 2.0 Annual Conference, ClickZ writer Zachary Rodgers wrote in “Millard Issues Plea for More Art, Less Science in Online Ads” that Wenda Harris Millard, co-CEO at Martha Stewart Living Omnimedia, said during her speech about online advertising that “While for years the business seemed to err on the side of art, now I think it errs on the side of science and math.”
Ms. Millard addressing the audience at IAB's Ecosystem 2.o
