Agencies

9 Truths About B2B Publisher/Agency Turf Conflict

“Ball Fight” Creative Commons by CarbonNYC Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference. With an extra week of digestion, we want to focus a little more on one of the sessions. Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia […]

Posted: 06/13/2011
Under: Advertising, Agencies, B2B Marketing, B2C Marketing, Business Intelligence, Campaign Management, Content Marketing, Data Mining, Leadership, Metrics & Measurement

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Marketers, Start Unleashing Your Data Engines!

The Business Marketing Association‘s 2011 International Conference in Chicago was a great success for all who attended. Many attendees were from traditional agencies and overall the sessions were very good in catering to them- Yes, you too should have been there if you are a “data driven” B2B Marketer, but not just because you could have met Trevor Bayne, the 20-year old Daytona 500 champion driver and his NASCAR racer with the […]

Posted: 06/06/2011
Under: Advertising, Agencies, B2B Marketing, Marketing, Marketing Automation, Metrics & Measurement, Video

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Run! The Advertising Sky is Falling!

Last week’s post revived a discussion from two years prior. So it seems we do this again. A little over two years ago, we addressed a debate over “art vs. science and math” with regard to advertising and once again an alarmist is presenting a failing, emotional argument to fight a business argument. This week’s Advertising Age ran “The Dangers of Online Advertising’s ‘Math State,’” Kendall Allen of the Laredo Group laments that “Filling […]

Posted: 05/06/2011
Under: Advertising, Agencies, Humor, Marketing, Metrics & Measurement

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SuperAds XLV

Like last year’s blogpost, this one will focus on Super Bowl LXV‘s B2B, not B2C advertisements, but it will be awfully short with emphasis on awful. It’s a given that the commercial breaks would be dominated by the “usual suspects” of B2C Marketing; but where there was hope of a in increase in participation by B2B organizations. However, the only commercials that were definitely meant for business users […]

Posted: 02/07/2011
Under: Advertising, Agencies, B2B Marketing, B2C Marketing, Marketing, Video

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SXSW Envy Epidemic Spreads to B2B Population

The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it. And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since […]

Posted: 03/15/2010
Under: Advertising, Agencies, B2B Marketing, Digital Asset Management, Email Marketing, Entrepreneurship

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Twitter Envy

modified Creative Commons from Sidewalk Flying In helping promote the B2B Twitterer of the Year Awards, the Marketing Consigliere knew there were skeptics out there regarding B2B use of microblogging and social media. Discussions in Marketing circles bring up valid points regarding some of the shortcomings of Twitter and other tools. By themselves, most of these tools may not be effective, but when used in an […]

Posted: 12/11/2009
Under: Agencies, B2B Marketing, Leadership, Social Networking

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Adobe – Omnipotent with Omniture?

Web Analytics 800-pound gorilla Omniture was picked up this week by 1,600-pound solutions provider Adobe for a mere $1.8 billion. This was a fantastic development for network-centric marketers and hopefully will set the stage for things to come regarding behavioral marketing and campaign management. Despite the wailing and gnashing of teeth by the “creative” camp, metrics are here to stay and will continue to drive marketing efforts, which are increasingly Network Centric. Now […]

Posted: 09/17/2009
Under: Agencies, Behavioral Marketing, C4ISR Marketing, Campaign Management

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Is ShortTail Media Short-Sighted?

The Marketing Consigliere has let an article from AdWeek ping around his head a little while before he passed judgement on it. In “A New (Full Page) Look for Online Ads,” AdWeek reported on Atlanta-based ShortTail Media’s “new” offering called Digital 30 or D30. D30 is “an elegant new video advertising platform that provides advertisers an easy way to use their existing video assets across some of the nation’s premier websites.” […]

Posted: 05/29/2009
Under: Advertising, Agencies, B2C Marketing, Social Networking, Uncategorized, Web 2.0

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Pure Genius is Not Necessarily Rocket Science

The power of the Internet is evident with a Bethesda, Maryland company that leverages “crowdsourcing” for creative talent. GeniusRocket, whom the Marketing Consigliere has mentioned in passing before, offers graphic design, video, and copywriting services to clients at extremely affordable prices. In less than two years, GeniusRocket has built a pool over 10,000 freelancers from around the world to compete for projects. They help you define the […]

Posted: 04/27/2009
Under: Advertising, Agencies, Digital Asset Management, User Generated Content

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Wanted in DC – More Metrics-Driven Marketers

AMA-DC is the third largest chapter of the American Marketing Association in the country with more than 1,000 members representing more than 600 organizations, many of which are in the ecosystem that supports Uncle Sam. It is a vibrant community and because of its location is unlike any other AMA chapter in the United States. The Marketing Consigliere was flattered to be asked to judge this year’s M Awards and […]

Posted: 03/17/2009
Under: Agencies, B2B Marketing, B2C Marketing, Metrics & Measurement, Mobile, Net-Centric Marketing, Search/SEO/SEM, Social Networking, User Generated Content

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9 Truths About B2B Publisher/Agency Turf Conflict

Marketers, Start Unleashing Your Data Engines!

Run! The Advertising Sky is Falling!

SuperAds XLV

SXSW Envy Epidemic Spreads to B2B Population

Adobe – Omnipotent with Omniture?

Pure Genius is Not Necessarily Rocket Science

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