Jeff Gundersen’s recent article “All You Digitally Deficient CMOs Need Not Apply” in the July 23rd Advertising Age reminded me of my blog entry just a couple of weeks ago about what I call the “Digital Leadership Vacuum.” Yet another reminder that Marketers should be leaders, and not “Technology Leave-Behinds.” The surge in EMM and MRM is going to drown their careers if they don’t watch out. The […]
