Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco: Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce. There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.” They […]
This is a continuation of the activity at DemandCon in San Francisco this week. So much is happening we thought it would be better to break it up in AM/PM, easily digestible blogs. After lunch, Jon Miller (@jonmiller2), VP of Marketing for Marketo reiterated his previous talk about Marketers tracking engagement, not buying intent. He included more information about the journey of a lead in the Marketo Marketing and Sales organization. With approximately 80% […]
This week heralds the very first DemandCon, the brainchild of Shawn Elledge(@IMSummit) and Steve Gershik (@SGersh). Launching in San Francisco, the event is, in our opinion, the center of the Marketing Automation Universe. Here are some highlights of the great keynotes and panels that we got to hear. The crowd was comprised of 300 leading edge marketers from companies like Intel, Samsung, and Office Depot. Steve reviewed the flow of the day and […]