Can Freemail Pay Off?

Can Freemail Pay Off?

eMarketer fanfared the results of a MailChimp survey result this week.  There are millions of users of “free” email through providers like Yahoo!, Google, and Microsoft with Yahoo! Mail, Gmail, and Hotmail, respectively.  AOL is included in the report, although its services are not free; the email is part of the overall package.   Of those users, however, which are the most “engaged” with their email? We predict that people will use free email, even in business situations, […]

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The 20-Year Road to Net-Centric Marketing

The 20-Year Road to Net-Centric Marketing

The Marketing Consigliere would like to take the opportunity at the dawn of 2009 to go down memory lane.  While much fuss is heard about Silicon Valley, the real center of the Internet universe was and still is the Washington DC area. About 20 years ago, the academic and Federal government curiousity called the “Internet” found its way into the commercial sector.  Among the Internet […]

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