Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

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9 Truths About B2B Publisher/Agency Turf Conflict

9 Truths About B2B Publisher/Agency Turf Conflict

“Ball Fight” Creative Commons by CarbonNYC  Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference.  With an extra week of digestion, we want to focus a little more on one of the sessions.  Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia […]

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Tap11′s Intelligence Helps You Tap More Out of Twitter

Tap11′s Intelligence Helps You Tap More Out of Twitter

At TWTRCON this past June, we found out about Tap11, a Twitter business intelligence platform that allows companies to track, engage, and increase their audience with great data mining, metrics & measurement, and business intelligence capabilities.  Earlier in the spring, the San Francisco based company launched with over 100 major brands and marketing firms and is VC backed.  Allinio had the privilege of asking Adam Zbar (@zman47), Tap11′s CEO, a […]

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Marketing Automation’s “Boots on the Ground”

Marketing Automation’s “Boots on the Ground”

from Dslyecxi.com’s Tactics, Techniques & Procedures Guide This is the sixth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Human Intelligence As in warfare, the benefits of technology for Marketers do not make Human Intelligence (HUMINT) obsolete; the direct observation by humans of an event or environment is just as critical as ever.  As always, the better the HUMINT is, […]

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Robots & Bots Are Part of Marketing Automation

Robots & Bots Are Part of Marketing Automation

Parrot drone controllable by an iPhone; modifiable for gathering data This is the fifth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Company UAVs? In the military, Unmanned Aerial Vehicles (UAVs) fly in theaters of operation, remotely controlled by an individual with a joystick, gathering data to be used elsewhere. Other modes of UVs are terrestrial, marine surface, and submarine-based.   Some are […]

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Marketing Automation – Intelligence Required

Marketing Automation – Intelligence Required

Sea-Based X Band Radar – Boeing Company This is the fourth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The “ISR” Portion: Intelligence, Surveillance & Reconnaissance Gathering market data has become more critical than ever. Net-Centric Marketing allows for a scale of collecting and processing data never before seen.  The ability to conduct polling over the web has been prevalent […]

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Marketing Automation’s Bleeding Edge Model

Marketing Automation’s Bleeding Edge Model

This is the second in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. 2. C4ISR – A Military Concept C4ISR stands for “Command, Control, Communications, Computing, Intelligence, Surveillance, and Reconnaissance” and derives from earlier acronyms describing components of this concept.  More than just another military acronym, C4ISR is the strategic and tactical leveraging of technology to create speed, accuracy, and efficiency in the battlefield, […]

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Intense Text Analytics with Attensity

Intense Text Analytics with Attensity

While the Marketing Consilgiere was at TWTRCON last month, he paid visits to the booths of various event sponsors. One booth that really captured his attention was that of Attensity, who provides a text analytics platform that quickly and rapidly transforms unstructured data- such as in the gazillions of tweets that fly through the Twittersphere- into valuable, actionable information with unparalleled accuracy. If you go to their website […]

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Getting Emotional (Markup Language)

Getting Emotional (Markup Language)

This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing. EmotionML  may be of interest to Marketers because it can enhance human-to-machine communication. Emotions are a fundamental component of human communication and need to be included in interpreting […]

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Sidekick Fiasco – A Kick in the Head for T-Mobile

Sidekick Fiasco – A Kick in the Head for T-Mobile

Poor T-Mobile.  First they lose all the Sidekick data from their Microsoft-hosted server.  Then people scoff at their offer of $100 or to comp a free month for users.  Then they allow customers to get out of the contract without penalty. Now T-Mobile is the defendant in two class-action lawsuits accusing them of misleading users with regard to the integrity of their data storage.  $100 million worth of headache, embarrassment, […]

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