Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

Read Me Leave comment

Separating the Search “Expert” Wheat from the Chaff

Separating the Search “Expert” Wheat from the Chaff

Creative Commons by FeatheredTar Allinio is not nor has it ever purported to be a search “expert.”  We farm out that skill and spend a lot of time vetting the charlatans, pretenders and buffoons that claim to be SEO and/or SEM (or PPC) “gurus.”   As in any hierarchy of talent, there are few at the top and a lot of sloppy wannabes at the bottom. […]

Read Me Leave comment

SugarCon Shows How Sweet CRM Can Be, Day 2

SugarCon Shows How Sweet CRM Can Be, Day 2

Gumdrops by terren in Virginia   No surprise, the second day of SugarCon was as satisfying as the first. Keynote 1 Brian Halligan, CEO of HubSpot started the day with the story of how he realized “inbound marketing” was the proper way to match your marketing efforts with a customer’s buying habits.  One of the most interesting things he shared was the list of the most popular keywords used that are linked […]

Read Me Leave comment

What Will LeadsCon Offer Marketing Automaters?

What Will LeadsCon Offer Marketing Automaters?

The Marketing Consigliere loves New York pizza and will find any excuse to go get some.  What better excuse than this year’s LeadsCon? Smack dab in the middle of Manhattan, LeadsCon, like a hot fresh pizza straight out of the oven, will offer much to chew on and digest. Jep Castelein (@jepc) of LeadSloth had indicated that he would not be attending since he was concentrating on lead nurturing and lead scoring as opposed […]

Read Me Leave comment

A Military Perspective of Marketing Automation

A Military Perspective of Marketing Automation

AFCEA   The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to […]

Read Me Leave comment

5 Lessons in Marketing’s Brave New World

5 Lessons in Marketing’s Brave New World

This past week The Marketing Consigliere was fortunate enough to attend a very interesting event.  Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California.  The name of the event was appropriate. Joe Payne, CEO of Eloqua, […]

Read Me Leave comment

B2B & Marketing Automation Events for 2010

B2B & Marketing Automation Events for 2010

Creative Commons by whatleydude, Flickr.com With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms.  However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing […]

Read Me Leave comment

Holiday Carol: S-E-O, S-E-O, S-E-O!

Holiday Carol: S-E-O, S-E-O, S-E-O!

Sung to the tune of “Let It Snow.” Oh, your email campaign was frightful, And your sales department’s spiteful, Because the leads you give them blow, S-E-O, S-E-O, S-E-O! And if your social media guru Has done nothing more than screw you Get your keywords all in a row, S-E-O, S-E-O, S-E-O! S-E-M costs you much too much Though you can show the boss R-O-I […]

Read Me Leave comment

OMS Whistle Stop Tour – Don’t Miss the Train!

OMS Whistle Stop Tour – Don’t Miss the Train!

The Online Marketing Summit is back and bigger than ever.  This year, they’re calling it the “Whistle Stop Tour” because the producers of the OMS actually are traveling city to city by train. Make sure you climb aboard!

Read Me Leave comment

Wanted in DC – More Metrics-Driven Marketers

Wanted in DC – More Metrics-Driven Marketers

AMA-DC is the third largest chapter of the American Marketing Association in the country with more than 1,000 members representing more than 600 organizations, many of which are in the ecosystem that supports Uncle Sam.  It is a vibrant community and because of its location is unlike any other AMA chapter in the United States. The Marketing Consigliere was flattered to be asked to judge this year’s M Awards and […]

Read Me Leave comment