If the Tech Bubble Bursts Will Anyone Notice?

If the Tech Bubble Bursts Will Anyone Notice?

The Mortgage Industry. The Finance Industry. The Automotive Industry. What’s next?  Before the world focused on these stumbling leviathans, there was talk about another tech “bubble” and how it would pop. Any collateral damage from a tech meltdown pales in comparison to the catastrophe in the “industrial age” sector.  Yes, the VCs have tightened up again and many entrepreneurs are stamping their feet because their […]

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Securing Data from Across the Pond

Securing Data from Across the Pond

How do you keep CRM data secure once you’ve gathered it?  Do you have to treat some data different than other data due to its country of origin?  These are important questions for B2C marketers in an increasingly international economy.  Datawarehousing and security issues are not going to go away as political boundaries get fuzzier. Thanks to Greg Miller, the Marketing Consigliere found out about an […]

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Network-Centric Tools Don’t Kill – People Do

Network-Centric Tools Don’t Kill – People Do

Almost a year and a half ago The Marketing Consigliere blogged the praises of Google Earth and how businesses were using it in innovative ways.  This week, when many of us were being thankful and looking forward to a better future, reality blasted back in.  The tragedy in Mumbai has not fallen just on India, but on the international community. It is with a heavy heart that The Marketing […]

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Social Networking: For the Doubting Thomas

Social Networking: For the Doubting Thomas

There are many businesspeople and Marketers out there who don’t “get” social networking tools like Facebook and Twitter.  For the Doubting Thomas(es) out there that think these tools are “toy”s for the college and underemployed crowd, the Marketing Consigliere has news for you. He’s always been an admirer of David Troy‘s Twittervision, which shows one Twitter “Tweet” at a time all over the globe using Google Earth.  And recently he heard […]

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Keep The Juice Flowing When You’re Offline

Keep The Juice Flowing When You’re Offline

What helps make network centric marketing possible?  Energy.  So what about your remote sales force, your “road warriors?”  Even if they don’t need to be directly online for their task at hand, they still need energy for “old fashioned” offline computing.  So effectively we’re all electricity junkies, desperately looking to get a constant fix. The Marketing Consigliere hates running out of juice on his smartphone […]

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