SocialToaster – Best Thing Since Sliced Bread!

SocialToaster – Best Thing Since Sliced Bread!

From time to time, Allinio has blogged about startup companies in the Marketing technology space, asking the same five basic questions for a founder or other executive to answer. This time is a little different. We’re talking to another interesting company, SocialToaster, and its Founder and CEO, Brian Razzaque (@razzaque). But not only as an interviewer… SocialToaster has a unique story in the Marketing Automation space. Its platform leverages the […]

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8 Reasons Startups Need Marketing Automation

8 Reasons Startups Need Marketing Automation

Tech startups are generally innovators.  But whether bootstrapped or venture funded, they are burning cash and have significant milestones to meet in order to get to the next level – namely, increasing sales.  The irony of many startups, even ones that are selling disruptive technologies, is that many rely on the same old ways of marketing and sales that existed before the Internet came along, […]

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SXSW Envy Epidemic Spreads to B2B Population

SXSW Envy Epidemic Spreads to B2B Population

The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it. And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since […]

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Accelerating Social Entrepreneurship

Accelerating Social Entrepreneurship

The Marketing Consigliere is pleased to have been invited to attend the Accelerating Social Entrepreneurship Conference at George Washington University today. Sponsored by The Phoenix Project and Corporation for National & Community Service, the Accelerating Social Entrepreneurship Conference 2009 should be a very interesting because its focus will be on technology and the role technology is playing in social innovation (and marketing, of course) and where it will take the United States […]

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10 Allinio Predictions for 2009

10 Allinio Predictions for 2009

Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior.  He will never be relegated as the “Lindsay Lohan” of […]

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Incubation Week is a Hot Place to Be

Incubation Week is a Hot Place to Be

Last month in “Hatching Success with Microsoft Dynamics CRM,” the Marketing Consigliere blogged about Microsoft Incubation Week and encouraged startup companies to take advantage of the program. This week, the Marketing Consigliere was honored to be a guest of Sanjay Jain, ISV Architect Evangelist, and Dave Drach, Managing Director of the Emerging Business Team for Microsoft. As an observer for part of the day, it […]

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Hatching Success with Microsoft Dynamics CRM

Hatching Success with Microsoft Dynamics CRM

The first Microsoft Dynamics CRM Incubation Week is being held from December 15th to 19th, 2008 at the Microsoft Technology Center in Reston, Virginia. This week-long program will include some training and several days of prototyping and development, and a presentation competition for prizes.  This event is free to enter but if selected, travel, lodging, meals, etc. are out-of-pocket for entrants.  Each team will be allowed up to three team members. Companies […]

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Thanksgiving ’08: Freedom from Want and Needs

Thanksgiving ’08: Freedom from Want and Needs

Norman Rockwell, Freedom From Want Just a short note today – the Marketing Consigliere does not need to remind you to be thankful for the usual blessings in your life, but wants to make some out-of-the-ordinary thank yous: Thank you to all the Marketers out there who are leveraging the power of Network Centric Marketing and doing their best to bring us the products and services […]

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4-Point Strategy: How Not to Get “Whacked”

4-Point Strategy: How Not to Get “Whacked”

You’re FIRED! The scary thing about these two words is that most Marketing leaders reading this blog know another Exec who has recently been fired (as the Marketing Consigliere likes to say, “got whacked.”) or is worrying about getting whacked themselves.  We all know the stat – the average CMO tenure is less than two years, perhaps give or take a few months.  And for companies too small […]

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Trust Trust Digital

Trust Trust Digital

Today’s earlier blog, “When Bad Things Happen to Good Data” takes into account major hardware disasters.  But what about all the little gadgets that are out there in the hands of field personnel?  Items like laptops, cellphones, smartphones and other devices can get destroyed, lost, or even stolen.  Stolen assets are what scare business leaders the most due to the sensitive nature of files that […]

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