Salesforce Makes a Great Catch with Pardot

Salesforce Makes a Great Catch with Pardot

In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million.  Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August.  And let’s not forget Marketo, which recently IPO’d and as  of today has a market capitalization of $780+ Million.  What does this mean/what might […]

Read Me Leave comment

FatStax is Phat for Marketing Automation

FatStax is Phat for Marketing Automation

Allinio was at Marketo‘s 2013 User Summit last week.  Yes, it was fantastic.  Yes, Marketo is clearly doing some innovative things for its customers.  Yes, their platform is poised to proliferate more Marketer’s devices in light of its fortchoming IPO.  However, we’re not talking going to comment on Marketo directly today.  Rather, we are going to share with you the efforts of a company that is part of […]

Read Me Leave comment

Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

Read Me Leave comment

Eating Our Words About Hubspot

Eating Our Words About Hubspot

Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation.  Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo.   Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]

Read Me Leave comment

Marketing Automation – Not as Simple as It Looks

Marketing Automation – Not as Simple as It Looks

Salesforce put a video on Marketing Automation on YouTube last week and it’s become a little hit in the circles we run in. But while it gives a good 50,000 foot over view, it does not give justice to the hard work that goes into preparing to implement and Marketing Automation platform, which Allinio can facilitate.  And here’s another one from Act-On Software… Now forgive us for weaving an […]

Read Me Leave comment

“Will Big IT Swallow Up Marketing Automation?”

“Will Big IT Swallow Up Marketing Automation?”

That’s the title of Johnny Mone‘s (@johnnymone) brief but thoughtful article in Business 2 Community late last week.  He brings up some valid observations given the major shifts in the IT world, including leadership moves by Oracle, IBM, Salesforce, Intuit, Dell (which we covered in our last blog) regarding Marketing Automation.While we said that Dell’s venture with Pardot was a pivotal event, Johnny counters that overall the jury may still be out because the target audience of SMBs […]

Read Me Leave comment

Obamacare Isn’t The Real News – Pardot Is!

Obamacare Isn’t The Real News – Pardot Is!

Creative Commons by Kjetil Ree. Patient Protection and Affordable Care Act?   …..meh. Arizona SB 1070?  ……(yawn) Ann Curry leaving the Today Show?   Tom Cruise and Katie Holmes divorcing? …..please. There was real news this week…  Pardot, a leading provider of marketing automation for small and mid-sized businesses, announced a groundbreaking relationship with Dell.  In this absolutely brilliant alliance, Dell Cloud Business Applications will be able to provide thousands of businesses Pardot’s easy to use Marketing […]

Read Me Leave comment

Marketing Automation Professionals of the World, Unite!

Marketing Automation Professionals of the World, Unite!

Know anyone else pulling their hair out over their Marketing Automation platform?  Are your pupils dialating and your heart stopping  over the thought of the mountain of content that you have to create?    Well, here on the East Coast we’re trying to do something about it… Now there are several of other national organizations that are fantastic professional development resources for the Marketing Automation […]

Read Me Leave comment

GovLoop’s “5 Things” Nails Dreamforce Just Right

GovLoop’s “5 Things” Nails Dreamforce Just Right

We’ve scoured many reviews about the other week’s great Dreamforce event put on by Salesforce.  Gary Honig (@GaryHonig) brought to our attention a great blogpost from an unlikely (from a private sector perspective) source:  GovLoop, a social network for the government community to connect and share information.  In this blogpost, “The Top 5 Things I Learned from the Biggest Tech Conference in the U.S.,” Mike Bernard (@Bernster) gives his […]

Read Me Leave comment

Marketing Automation & Dreamforce 2011 – Day 3

Marketing Automation & Dreamforce 2011 – Day 3

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco: OK, only some of this was blogged in the trenches.  By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event.  But […]

Read Me Leave comment