9 Truths About B2B Publisher/Agency Turf Conflict

9 Truths About B2B Publisher/Agency Turf Conflict

“Ball Fight” Creative Commons by CarbonNYC  Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference.  With an extra week of digestion, we want to focus a little more on one of the sessions.  Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia […]

Read Me Leave comment

B2B Content: Publish or Perish

B2B Content: Publish or Perish

We arrived early for this year’s Business Marketing Association International Conference in Chicago and took advantage of a pre-conference workshop entitled “Unleash Your Inner Publisher.” Although we thought that we already did a pretty good job at blogging and tweeting and all the other things that customers read, we quickly realized that this workshop was a worthwhile investment. Paul Gillin, a thought leader in the B2B marketing world, […]

Read Me Leave comment

B2B & Marketing Automation Events for 2010

B2B & Marketing Automation Events for 2010

Creative Commons by whatleydude, Flickr.com With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms.  However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing […]

Read Me Leave comment

Join the Business Marketing Association

Join the Business Marketing Association

John Jantsch‘s Duct Tape Marketing is a great blog and he reminded the Marketing Consigliere that he needs to renew his membership in the Businesss Marketing Association.  He also missed out on this year’s annual conference, where he would have seen the above skit.  Thank you to John for the reminder!

Read Me Leave comment