Why the Writers’ Strike Could Fail

Why the Writers’ Strike Could Fail

While we have a classic case of challenging those who control the “means of production,” there is something new that the Writers Guild of America should worry about. This is a test of Network-Centric Marketing – of the “wisdom of crowds,” of social networking, and of public relations and brand management. CSI is already on Second Life, inviting viewers to “act” in its virtual episode. While the basic script […]

Read Me Leave comment