C4 or “4 Cs” for Marketing Automation

C4 or “4 Cs” for Marketing Automation

USS Vincennes (CG-49) Combat Information Center / CC by divemasterking2000 This is the seventh in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The C4 Portion: Command, Control, Communication & Computing C4 responsibilities require up-to-date equipment, robust networks, and comprehensive business rules to be followed by a Marketing executive in planning, directing, and executing in order to achieve marketing objectives. Command & Control Command […]

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Trust Trust Digital

Trust Trust Digital

Today’s earlier blog, “When Bad Things Happen to Good Data” takes into account major hardware disasters.  But what about all the little gadgets that are out there in the hands of field personnel?  Items like laptops, cellphones, smartphones and other devices can get destroyed, lost, or even stolen.  Stolen assets are what scare business leaders the most due to the sensitive nature of files that […]

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