Web Analytics 800-pound gorilla Omniture was picked up this week by 1,600-pound solutions provider Adobe for a mere $1.8 billion. This was a fantastic development for network-centric marketers and hopefully will set the stage for things to come regarding behavioral marketing and campaign management. Despite the wailing and gnashing of teeth by the “creative” camp, metrics are here to stay and will continue to drive marketing efforts, which are increasingly Network Centric. Now […]
