Focus Broadly and Let the Network Work For You

Focus Broadly and Let the Network Work For You

Focus groups, which are easily five-figure marketing expenses, are not embraced by all. Those that do understand the value of focus groups know that getting a focus group together is always a challenge and requires a lead time to find and attract qualified participants. Likewise, it takes time to get observers assembled at the same time, behind the mirror to see what’s going on. And […]

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