There’s No “I” in Social Media!

There’s No “I” in Social Media!

OK, there are actually two “i”s in “Social Media,” but The Marketing Consigliere’s point is based on the real popular phrase he lifted this blog’s title from: “There’s no “I” in “Team.” Social media obviously implies groups of individuals communicating or collaborating. And in a Marketing group, there’s no difference. Leadership must learn that Social Media, in order to be successful, must be a team effort. This […]

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Bloggers Achieving Credibility

Bloggers Achieving Credibility

Today I’m flattered to be a guest blogger on Geoff Livingston’s The Buzz Bin. He and I have briefly discussed the collective rise in power of bloggers, another manifestation of the “wisdom of crowds” concept.  Bloggers are achieving credibility – all in just a few years. I encourage you to read Geoff’s blogs and if you ever get a chance, hear his impassioned speaking about business […]

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