Run! The Advertising Sky is Falling!

Run! The Advertising Sky is Falling!

Last week’s post revived a discussion from two years prior.  So it seems we do this again.  A little over two years ago, we addressed a debate over “art vs. science and math” with regard to advertising and once again an alarmist is presenting a failing, emotional argument to fight  a business argument. This week’s Advertising Age ran “The Dangers of Online Advertising’s ‘Math State,’” Kendall Allen of the Laredo Group laments that “Filling […]

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