IM your ESP to offer SWYN, ASAP

IM your ESP to offer SWYN, ASAP

An interesting development for Network Centric Marketers has developed from Charm City –  Blue Sky Factory of Baltimore, Maryland has developed a “Share With Your Network’ (SWYN) feature for their email customers which allows email recipients to easily post email content onto their social networks. SWYN capability is integrated into Publicaster, Blue Sky Factory’s email offering to marketers.  By adding a simple code snippet, marketers can now give subscribers an option […]

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Behavioral Analytics Data for Email Campaigns

Behavioral Analytics Data for Email Campaigns

Here’s a great opportunity to learn about leveraging data for more successful email campaigns. If you’re a member of the American Marketing Association, you should have received an email invitation to attend a webinar entitled “Using Web Behavior Data to Drive Follow Up Messaging.” This is a terrific chance to learn from a vendor, Lyris, about how data mining can be used in conjunction with CRM tools […]

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