About a year and a half ago, Mini Cooper instituted an interesting promotional campaign using RFID technology. Cooper owners were given RFID-enabled key fobs which interacted with special billboards in EZPass regions. When the driver approached the billboard in his or her Mini, a talking car would appear, along with the person’s name who registered the key fob. So now the question must be asked, why isn’t there more marketing like this? Did […]
