Marketing Automation Comms & Computing

Marketing Automation Comms & Computing

Your Marketing and Sales teams should communicate like a platoon.   This is the eighth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Communications Obviously the telephone will continue to be a major tool to the Net-Centric Marketer for communications.  For outbound and inbound data gathering and selling, the telephone has proven its versatility and from an interactive perspective, remains […]

Read Me Leave comment

Marketing Automation – Intelligence Required

Marketing Automation – Intelligence Required

Sea-Based X Band Radar – Boeing Company This is the fourth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The “ISR” Portion: Intelligence, Surveillance & Reconnaissance Gathering market data has become more critical than ever. Net-Centric Marketing allows for a scale of collecting and processing data never before seen.  The ability to conduct polling over the web has been prevalent […]

Read Me Leave comment

Cooper Pooped on RFID?

Cooper Pooped on RFID?

About a year and a half ago, Mini Cooper instituted an interesting promotional campaign using RFID technology.  Cooper owners were given RFID-enabled key fobs which interacted with special billboards in EZPass regions.   When the driver approached the billboard in his or her Mini, a talking car would appear, along with the person’s name who registered the key fob. So now the question must be asked, why isn’t there more marketing like this?  Did […]

Read Me Leave comment