Securing Data from Across the Pond

Securing Data from Across the Pond

How do you keep CRM data secure once you’ve gathered it?  Do you have to treat some data different than other data due to its country of origin?  These are important questions for B2C marketers in an increasingly international economy.  Datawarehousing and security issues are not going to go away as political boundaries get fuzzier. Thanks to Greg Miller, the Marketing Consigliere found out about an […]

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Behavioral Analytics Data for Email Campaigns

Behavioral Analytics Data for Email Campaigns

Here’s a great opportunity to learn about leveraging data for more successful email campaigns. If you’re a member of the American Marketing Association, you should have received an email invitation to attend a webinar entitled “Using Web Behavior Data to Drive Follow Up Messaging.” This is a terrific chance to learn from a vendor, Lyris, about how data mining can be used in conjunction with CRM tools […]

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