Omniture and salesforce.com announced the launching of Omniture Closed-Loop Marketing on salesforce.com’s AppExchange. This is a great example of aligning sales and marketing – working with sales, marketers will be able to follow simultaneous marketing campaigns and to ascribe credit to the specific campaigns resulting in a sale, transaction or a conversion. Marketers should be all over this and sales should be demanding more campaigns. Even without the robust salesforce.com […]
A couple weeks back, the Web Analytics Association hosted a webinar entitled “Web Analytics is Easy!” along with Eric Peterson’s Web Analytics Demystified. The title was ironic on purpose. Web analytics is complicated and just beginning to evolve. One of the most interesting slides called “Web Site Optimization Ecosystem Technology” prompted me to do a little quick and dirty research. The idea of the slide was that pure web analytics tools measuring […]
I’ve set up a “lens” called “C4ISR Marketing – aka Network Centric Marketing” on Squidoo and am trying to teach myself about whether it provides utility for B2B marketers. My “lens” (this is what you call your site there) is not a high ranking site in the Squidoo world by any means, but I guess it’s better than a lot of others. For now I’ll tinker with it […]