ad:tech Rocks New York

ad:tech Rocks New York

The three floors of ad:tech at the New York Hilton were buzzing this week. Compared to last April’s event in San Francisco, it was an older crowd, and it definitely was a crowd. Advertising agencies, affiliates, SEO gurus and the like. Following my proven time management routine, I avoided the booths of any company whose message in the ad-tech program was “we are a leading web analytics firm.” That way […]

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Intermezzo

Intermezzo

Hi! To those of you who have emailed The Marketing Consigliere wondering where he’s been, here’s the short story – He bought a new laptop and not all of his User IDs and Passwords made it with him. It took him a while to get everything configured and up to speed. Oh yeah, he has also fired his employer, contracted his services out, and is […]

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eMetrics Marketing Optimization Summit

eMetrics Marketing Optimization Summit

Last spring at ad:tech, The Marketing Consigliere had a limited amount of time to spend at the show so he opted to walk around and drill marketers and product managers at their exhibition booths rather than sit with the herd at the keynotes or breakout sessions. With a huge floor to cover, whom did he choose to visit first? In his hotel room the night before, […]

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