It’s Time for the 5th B2B Twitter of the Year Awards!

It’s Time for the 5th B2B Twitter of the Year Awards!

Once again, it’s time for the B2B Twitterer of the Year Awards.  Now in its fifth ear, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter. The nomination deadline is Friday, December 14th. Always an exciting competition the awards once again are sponsored by Allinio, who is pleased to be working with great B2B ecosystem companies like MLT Creative and HubSpot to making […]

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The Marketing Automation Universe’s Center – Part IV

The Marketing Automation Universe’s Center – Part IV

This is a the last installment of the activity at DemandCon in San Francisco this week. Ardath Albee (@ardath421) kept the post-lunch crowd awake with a lively talk about storytelling.  The conversations that you have with customers should involve storytelling.  A customer has questions at each stage of the buying process, and in each of your answers you should include a portion of the story you are trying […]

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The Marketing Automation Universe’s Center – Part I

The Marketing Automation Universe’s Center – Part I

This week heralds the very first DemandCon, the brainchild of Shawn Elledge(@IMSummit) and Steve Gershik (@SGersh).  Launching in San Francisco, the event is, in our opinion, the center of the Marketing Automation Universe.  Here are some highlights of the great keynotes and panels that we got to hear. The crowd was comprised of 300 leading edge marketers from companies like Intel, Samsung, and Office Depot.  Steve reviewed the flow of the day and […]

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You Don’t Have to Be a Genius to Know Marketing Automation

You Don’t Have to Be a Genius to Know Marketing Automation

Here’s what The Marketing Consigliere thinks about The Essential Marketing Automation Handbook which was written by Ardath Albee (@ardath421) in conjunction with Marketing Automation platform vendor Genius.com… The other week Think Outside the Inbox, a book you can purchase, was reviewed and this next review, a free ebook downloadable here is very timely. Basically, The Marketing Consigliere recommends that you read both books, starting with Think Outside the Inbox, followed by The Essential Marketing Automation Handbook. “Think” is […]

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