When Offline Won’t “Bomb”

When Offline Won’t “Bomb”

When does offline beat online?  When you need to make a point about the physical world and physical media can pack the most punch.  The Marketing Consigliere likes to focus on Internet based technologies that marketers should use, but tips his hat to some good old-fashioned analog ingenuity.  DMNews recently highlighted a very creative effort by agency DraftFCB New Zealand that helped their client, the Aotearoa New Zealand Cluster Munition Coalition (ANZCMC) A […]

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Agencies That are “Getting It”

Agencies That are “Getting It”

We have all heard about the problems facing the advertising world, but fortunately there are those in it that tacitly agree with the Marketing Consigliere about the opportunities derived from net-centric marketing . This is a well-produced video of some of the agency representatives that attended the iMedia Agency Summit last month. Chris Arens of DraftFCB, Sherry Bennett of JWT Boom, Susan MacDermid of Real Branding, and David Shor of WongDoody gave terrific insight into what leading agencies are thinking […]

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