Agencies That are “Getting It”
We have all heard about the problems facing the advertising world, but fortunately there are those in it that tacitly agree with the Marketing Consigliere about the opportunities derived from net-centric marketing .
This is a well-produced video of some of the agency representatives that attended the iMedia Agency Summit last month. Chris Arens of DraftFCB, Sherry Bennett of JWT Boom, Susan MacDermid of Real Branding, and David Shor of WongDoody gave terrific insight into what leading agencies are thinking regarding the leveraging of Internet technologies for their clients.