James Surowiecki was onto something when he wrote [amazon ASIN=”0385721706″]The Wisdom of Crowds[/amazon]. But if large groups of people are “smarter than an elite few,” imagine what you could do with a large group of elites… The Marketing professional who grasps the concept of C4ISR Marketing is one of those elites, albeit an under-appreciated, under-budgeted, and under-empowered elite. What else should he or she do then but find […]
