This is a topic I’ve needed some time to digest mentally before I stuck my proverbial virtual foot in my virtual mouth. I remember a few weeks ago reading about the FTC hearings on the “Do Not Track” requests coming from some consumer groups. Instantly I thought that the whole behavioral targeting engine would come to a screeching halt. My C4ISR Marketing common sense told me “that […]
CXOs – Get Marketing On Track! Part II
No sooner had the Marketing Consigliere posted yesterday’s blog entitled “CXOs – Get Marketing On Track!” did another occurence involving online metrics and web analytics come to his attention. Reporting on the Interactive Advertising Bureau‘s Ecosystem 2.0 Annual Conference, ClickZ writer Zachary Rodgers wrote in “Millard Issues Plea for More Art, Less Science in Online Ads” that Wenda Harris Millard, co-CEO at Martha Stewart Living Omnimedia, said during her speech about online advertising […]
Under: Metrics & Measurement