The Marketing Consigliere recently attended a luncheon hosted by the DC Ad Club. The two speakers, Brian Reich and Dan Solomon, were presenting their new book, [amazon ASIN=”B001BMMGJO”]Media Rules! – Mastering Today’s Technology to Connect With and Keep Your Audience[/amazon]. He bought the book, had the authors autograph inside the cover, and proceeded to read it. Here are his thoughts: The byline “Mastering Today’s Technology…” raised his hopes but it […]