This is a headset which is being developed by EmSense, a Monterey, California based company that is pioneering physiological neuro-scientific sensing for business decision making. Their patent-pending device has embedded sensors that combine EEG technology used to measure brain-wave activity and other biometrics like eye motion, breathing, cardio activity, body temperature in an individual viewer. Another company, Sands Research, also is helping firms conduct market research by measuring […]
Last year, Super Bowl XLI was interesting in that the Doritos commercial was made from user-generated content and this year for Super Bowl XLII they promoted their brand with user-generated music. Regarding advertising, there were the “usual suspects” who provided acceptable, entertaining commercials that were spoken about at the water cooler the following week; but from a social networking or technological view this Super Bowl was a bit of […]
While we have a classic case of challenging those who control the “means of production,” there is something new that the Writers Guild of America should worry about. This is a test of Network-Centric Marketing – of the “wisdom of crowds,” of social networking, and of public relations and brand management. CSI is already on Second Life, inviting viewers to “act” in its virtual episode. While the basic script […]