Jim Sterne (@jimsterne) is an A-List, top notch, impeccable luminary in the metrics arena. He currently chairs the Web Analytics Association, and is the driver of the eMetrics Marketing Optimization Summit, which the Marketing Consigliere has been enjoying for years when it generously comes to the Washington DC Area. So The Marketing Consigliere took great interest when he found out the Jim has come out with another book. His latest […]
A couple weeks back, the Web Analytics Association hosted a webinar entitled “Web Analytics is Easy!” along with Eric Peterson’s Web Analytics Demystified. The title was ironic on purpose. Web analytics is complicated and just beginning to evolve. One of the most interesting slides called “Web Site Optimization Ecosystem Technology” prompted me to do a little quick and dirty research. The idea of the slide was that pure web analytics tools measuring […]