I’ve set up a “lens” called “C4ISR Marketing – aka Network Centric Marketing” on Squidoo and am trying to teach myself about whether it provides utility for B2B marketers. My “lens” (this is what you call your site there) is not a high ranking site in the Squidoo world by any means, but I guess it’s better than a lot of others. For now I’ll tinker with it […]
Nowadays with advertising proliferating everywhere, there are ads on checkout line conveyor belts, large ad stickers on flooring, and mini-ads on shopping carts, on gas pumps, to mention a few. I recently picked up a copy of P-O-P Times, a publication of the In-Store Marketing Institute. Most of the editorial covers point-of-purchase products that retailers can use on their shelves or in the aisles. Nice, creative, […]
What is a C4ISR technology that the military uses when trying to see through night, fog, and other types of inclement weather? Night-vision goggles. Night-vision is facilitated with the integration of two technologies – Enhanced spectral range technology enables the observer to see light outside the human range of electromagnetic spectrum (visible light), including infrared. Enhanced intensity range technology increases the ability to see within low-light environments. What is a C4ISR technology that […]
In my earlier blog, “SMBs & C4ISR Marketing,” I spoke about how small and medium size business can leverage the power of satellite imagery and apply it to their business. There’s a different and maybe even better way to be a C4ISR Marketer and its origins are in my backyard in the Washington DC area… GeoCommons allows users to “Explore, Create & Share Intelligent Maps and Geographic Data.” […]
The EMM and MRM vendors out there, who are a part of what is C4ISR Marketing, have been doing some great things and I will be blogging about several of them in the future. However, the perception is that the price points of their products are high due to the fact that they are time consuming, somewhat painful integrations that only the big boys can play with. […]
The Online Marketing Summit has been making its nationwide tour and so far the verdict has been: Excellent. I had the privilege of sitting on one of the panels and addressing the audience of 120+ professionals eager to know about trends and challenges in the new Web 2.0 world. There’s a lot on social networking, search engine marketing, user generated content, virtual worlds, and web analytics from […]