The FOSE show this year as a whole was not anything to write home about; many from the circles that The Marketing Consigliere knows avoided it this year. Nevertheless he wanted to see if any net-centric marketing products or services were being “Fed-peddled.” It seemed like every fifth booth either was some sort of document imaging and management platform or a device for shredding hard drives. But […]
The Scream, by Edvard Munch (1863-1944), National Gallery, Oslo In the April 2008 Wired in “It’s All in Your Head,” Clive Thompson recently wrote about technology beaming to our heads and the inevitable civil rights battle over the act of doing so. While it is reminiscent of my February blog entitled “EmSense – Common Sense or Nonsense?,” it’s not about mind reading but about mind influencing – through advertising. […]
This is a headset which is being developed by EmSense, a Monterey, California based company that is pioneering physiological neuro-scientific sensing for business decision making. Their patent-pending device has embedded sensors that combine EEG technology used to measure brain-wave activity and other biometrics like eye motion, breathing, cardio activity, body temperature in an individual viewer. Another company, Sands Research, also is helping firms conduct market research by measuring […]
The Marketing Consigliere has come across several start-up companies in his path that plan on depending on advertising for their revenue model. Having been in publishing, he tries to give them ideas how to make that work for them. But they definitely should look at publishers closer – many of them are struggling. While one may argue that much of that struggle is due to […]
Last year, Super Bowl XLI was interesting in that the Doritos commercial was made from user-generated content and this year for Super Bowl XLII they promoted their brand with user-generated music. Regarding advertising, there were the “usual suspects” who provided acceptable, entertaining commercials that were spoken about at the water cooler the following week; but from a social networking or technological view this Super Bowl was a bit of […]
The Marketing Consigliere reads a lot of trade rags. He scours them to for articles or ideas to bring to The Marketing Consigliere Blog. Sometimes, believe it or not, there’s nothing he thinks meets the newsworthy standards of this blog. Sometimes he gets Blogger’s Block. Sometimes the day job gets in the way, or he spends too much time exploring Second Life for ideas and get sidetracked… And […]
Since my latest blog in The Marketing Consigliere Blog this week on proposed Behavioral Advertising regulation, the Federal Trade Commission has issued “Online Behavioral Advertising – Moving the Discussion Forward to Possible Self-Regulatory Principles,” a 7-page proposal of voluntary guidelines with which businesses can regulate themselves. After reading the document, I am satisfied that the FTC not responded in a knee-jerk reaction to the shrill, lone voices of those that do […]
In his opinion column of this week’s BtoB Magazine, (if you’re in B2B you should be a subscriber – I can’t “live” without it!) Ellis Booker, the Editor, asks the question perfectly: “Media execs cling to print…too tightly?” He was referring to his observations at the recent American Business Media annual Top Management Meeting in Chicago. The Marketing Consigliere wishes he had been a fly on the wall. But then again, he […]
While we have a classic case of challenging those who control the “means of production,” there is something new that the Writers Guild of America should worry about. This is a test of Network-Centric Marketing – of the “wisdom of crowds,” of social networking, and of public relations and brand management. CSI is already on Second Life, inviting viewers to “act” in its virtual episode. While the basic script […]
Elly Trickett, the Editor-in-Chief of DM News, writes in her article “There’s Life (And Opportunity) Behind Data” about the difficulty of keeping track of consumers as they make life changes and inherently contact information changes. With a new residence but only a cell phone, her usual direct mail fails to reach her but certain vendors plugged into the moving / postal world know how to reach […]