Sensor technology is paving the way for innovative advertising. Travelers passing through Houston, Orlando and Miami’ s main airports will now be able to activate ads simply by walking near a wall. On these walls are oversized ads that will roll, courtesy of JCDeacaux North America, the agency, Orbitz, the advertiser, and Monster Media, the technology provider of the “MonsterVision” advertising system. MonsterVision was unleashed earlier this year […]
Elly Trickett, the Editor-in-Chief of DM News, writes in her article “There’s Life (And Opportunity) Behind Data” about the difficulty of keeping track of consumers as they make life changes and inherently contact information changes. With a new residence but only a cell phone, her usual direct mail fails to reach her but certain vendors plugged into the moving / postal world know how to reach […]
Nowadays with advertising proliferating everywhere, there are ads on checkout line conveyor belts, large ad stickers on flooring, and mini-ads on shopping carts, on gas pumps, to mention a few. I recently picked up a copy of P-O-P Times, a publication of the In-Store Marketing Institute. Most of the editorial covers point-of-purchase products that retailers can use on their shelves or in the aisles. Nice, creative, […]
What is a C4ISR technology that the military uses when trying to see through night, fog, and other types of inclement weather? Night-vision goggles. Night-vision is facilitated with the integration of two technologies – Enhanced spectral range technology enables the observer to see light outside the human range of electromagnetic spectrum (visible light), including infrared. Enhanced intensity range technology increases the ability to see within low-light environments. What is a C4ISR technology that […]