This weekend The Marketing Consigliere spent some time checking out Moviestorm, a British firm with an application that allows you to make your own scripted virtual world videos. It had been a while since he toyed on Second Life, which almost seems passe now (and besides, you can’t get good cannoli there); but this sounded too cool. He was really curious so downloaded the 25Mb installer and […]
The Scream, by Edvard Munch (1863-1944), National Gallery, Oslo In the April 2008 Wired in “It’s All in Your Head,” Clive Thompson recently wrote about technology beaming to our heads and the inevitable civil rights battle over the act of doing so. While it is reminiscent of my February blog entitled “EmSense – Common Sense or Nonsense?,” it’s not about mind reading but about mind influencing – through advertising. […]
Across the pond there has been a storm brewing over privacy and advertising. The largest Internet Service Providers in the United Kingdom – BT, Virgin Media and Carphone Warehouse’s TalkTalk, recently teamed up with Phorm, an ad serving company. In this unusual move, ISPs, which have been traditionally “neutral” to end users web surfing habits, now have an opportunity to cash in by “knowing” what their customers do. So by providing […]
Here’s a great opportunity to learn about leveraging data for more successful email campaigns. If you’re a member of the American Marketing Association, you should have received an email invitation to attend a webinar entitled “Using Web Behavior Data to Drive Follow Up Messaging.” This is a terrific chance to learn from a vendor, Lyris, about how data mining can be used in conjunction with CRM tools […]
Back in December, The Marketing Consigliere blogged about the “Do Not Track” movement and how it was not good for B2C business (Do Not Resuscitate “Do Not Track” Part I & Part II). While he was critical of the privacy interest groups, he does have a sense of humor and admires their depiction of privacy intrusion in a Flash video he stumbled on the at the ACLU website. It portrays […]
This is a headset which is being developed by EmSense, a Monterey, California based company that is pioneering physiological neuro-scientific sensing for business decision making. Their patent-pending device has embedded sensors that combine EEG technology used to measure brain-wave activity and other biometrics like eye motion, breathing, cardio activity, body temperature in an individual viewer. Another company, Sands Research, also is helping firms conduct market research by measuring […]
The Marketing Consigliere has come across several start-up companies in his path that plan on depending on advertising for their revenue model. Having been in publishing, he tries to give them ideas how to make that work for them. But they definitely should look at publishers closer – many of them are struggling. While one may argue that much of that struggle is due to […]
Last year, Super Bowl XLI was interesting in that the Doritos commercial was made from user-generated content and this year for Super Bowl XLII they promoted their brand with user-generated music. Regarding advertising, there were the “usual suspects” who provided acceptable, entertaining commercials that were spoken about at the water cooler the following week; but from a social networking or technological view this Super Bowl was a bit of […]
U.S. Patent Application #20070291710 by Apple Inc. basically is a device that can track where a customer makes purchases, and what was purchased. With this information, loyalty programs can be enhanced for regular customers who may buy certain categories of goods habitually. Orders could be placed on particular meals, such as a favorite pizza, and the customer could be notified when seating is ready or the pizza is […]
For the past couple days in the United States, some Internet activity was subdued because most businesses were closed and many people were preoccupied with the Thanksgiving holiday. The Marketing Consigliere says “some” because he meant the human traffic. If you think about it, the non-human traffic and computing did not rest one bit. Spiders continued to scan sites for search engine rankings; the work […]