This Labor Day is not like most – with economic uncertainty in the air, there is genuine fear that it will be a long time before our challenges are resolved. This is not a time to sink back and feel sorry for ourselves but to reaffirm our collective commitment to the dignity of work and the importance it has in our society. While many realize […]
Attensity has announced its acquisition of Biz360 this week and this is an exciting development in the Net-Centric Marketing world. The Marketing Consigliere recently interviewed Attensity’s CMO, Michelle de Haaff, and he loves to read about a good flex of muscle out there in the marketplace. Biz360′s platform has been a prominent social media monitoring and market intelligence solution, so he believes that this is a good sign in the industry – With Attensity’s […]
Many years before the appearance of the Holy Social Media Trinity (Twitter, Facebook and LinkedIn), it was very time consuming to figure out who knew each other and how to reach a particular person you did not directly know. “No Soliciting” signs, gatekeepers, and basic lack of visibility into an organization have kept Salespeople away from prospects since the dawn of the candlestick telephone. But […]
Charlie Chaplin in Modern Times (1936). This is the ninth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The IT Department Role & Business Transformation of the Organization Obviously, in the years to come, the IT Department will be a critical partner in effort to transform into a Net-Centric Marketing organization. Requirements for new communications technologies and hardware will need […]
With Marketing organizations scrambling onto the social media bandwagon, more and more are realizing that they need to do it in an increasingly integrated way with the rest of their marketing efforts. One of the most important things to do in that regard is to utilize analytical technologies that help document the measurable results for social media reconnaissance and tactics. MutualMind, a Richardson, Texas-based startup, […]
This past week The Marketing Consigliere was fortunate enough to attend a very interesting event. Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California. The name of the event was appropriate. Joe Payne, CEO of Eloqua, […]
With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions. Apple‘s popular iPhone, which was once thought of as a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional. Some leading marketing automation service providers have created applications […]
The Marketing Consigliere has let an article from AdWeek ping around his head a little while before he passed judgement on it. In “A New (Full Page) Look for Online Ads,” AdWeek reported on Atlanta-based ShortTail Media’s “new” offering called Digital 30 or D30. D30 is “an elegant new video advertising platform that provides advertisers an easy way to use their existing video assets across some of the nation’s premier websites.” […]
The Marketing Consigliere is pleased to have been invited to attend the Accelerating Social Entrepreneurship Conference at George Washington University today. Sponsored by The Phoenix Project and Corporation for National & Community Service, the Accelerating Social Entrepreneurship Conference 2009 should be a very interesting because its focus will be on technology and the role technology is playing in social innovation (and marketing, of course) and where it will take the United States […]
“CXOs – Get Marketing On Track! Part I” and Part II have attracted new readers that The Marketing Consigliere has been happy to become acquainted with. The timeliness of this blog apparently has hit a nerve and now another report underscores the need to “get marketing on track.” The CMO Council recently commissioned a study to determine current marketing operations in light of “economic uncertainty and decreasing budgetary resources.” […]