Holiday Carol: Down Thru’ The Funnel

Creative Commons by Jim, the Photographer

Sung to the tune of “Up On The Housetop“

You get the prospect to opt-in,
So you’ll commit no spamming sin,
Send them an invite from afar
To attend your webinar!

Drip, drip, drip!
Ask for their zip!
Clicks, clicks, clicks!
Analytics!
Out from your email,
Slick, slick, slick,
Down thru’ the funnel
Comes revenue thick!

White papers flying o’er the Net,
Download the content with no sweat!
See where they go on your website,
Consuming lots of megabytes!

Drip, drip, drip!
Ask for their zip!
Clicks, clicks, clicks!
Analytics!
Out from your email,
Slick, slick, slick,
Down thru’ the funnel
Comes revenue thick!

Get them to sign for a demo,
Then email them the preso.
Score them so they’re B.A.N.T. qualifed
To talk to sales and buy, buy, buy!

Drip, drip, drip!
Ask for their zip!
Clicks, clicks, clicks!
Analytics!
Out from your email,
Slick, slick, slick,
Down thru’ the funnel
Comes revenue thick!