LeadsCon, Day 1: Any Marketing Automation in There?

LeadsCon, Day 1: Any Marketing Automation in There?

Day 1 Yesterday, The Marketing Consigliere asked What will LeadsCon Offer Marketing Automaters? Over 1,000 filled the conference room for the initial sessions.  Jay Weintraub (@jayweintraub), an organizer of the event, kept a good tight schedule of some impressive panelists.  This was a different world for The Marketing Consigliere, who primarily advises in B2B Marketing world.  The event was focused towards the B2C marketing world, where a […]

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Mobi Las Vegas!

Mobi Las Vegas!

Image courtesy of inkiboo Imagine checking into a Las Vegas casino like Mandalay Bay, New York-New York, Monte Carlo, The Mirage, or Treasure Island and going to the pool before you indulge in a little blackjack.  Your cell phone rings and you’ve received a personalized targeted promotion regarding a special dinner deal in one of the hotel restaurants, or your favorite dealer is having an exclusive event for you and other […]

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When Bad Things Happen to Good Data

When Bad Things Happen to Good Data

We’ve all had hard drives crash and gone through the hell of picking up our business lives afterwards. For individuals this can be traumatic and completely disruptive. But what happens to the Enterprise when a database “detonates?” It can make or break a company’s existence; so the money spent on preventing data catastrophes is well spent, but it is prudent to be prepared for the […]

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