Sometimes we need to toot our horn – Yes, that’s an avatar of Allinio’s President, Joe Zuccaro (@joezuc) in a recent Marketo infographic about Marketing Automation. Joe was approached by Marketo to contribute to this infographic and their latest publication, The Definitive Guide to Marketing Automation. So we had to ask him: How did a nice guy like you get such notoriety? Joe responded, “I’ve been a Marketer – […]
Know anyone else pulling their hair out over their Marketing Automation platform? Are your pupils dialating and your heart stopping over the thought of the mountain of content that you have to create? Well, here on the East Coast we’re trying to do something about it… Now there are several of other national organizations that are fantastic professional development resources for the Marketing Automation […]
Just a week after a great time at Eloqua‘s “Brave New World,” The Marketing Consigliere had the pleasure of attending another very crowded B2B event in the Washington, DC area. Silverpop held a session of its “B2B University” and he was surprised to see it was a standing-room only event for the B2B crowd; DC is not known for its B2B community; there’s not even a Business Marketing Association chapter […]