Marketing Automation – The Magic Behind the Curtain
Sometimes we need to toot our horn – Yes, that’s an avatar of Allinio’s President, Joe Zuccaro (@joezuc) in a recent Marketo infographic about Marketing Automation. Joe was approached by Marketo to contribute to this infographic and their latest publication, The Definitive Guide to Marketing Automation. So we had to ask him: How did a nice guy like you get such notoriety?
Joe responded, “I’ve been a Marketer – as a minion and as a manager. I’ve been in Sales – carrying a bag, a smiler and dialer, a channel manager, and I’ve managed salespeople. So I’ve seen the revenue side of the enterprise from many angles. And if there’s one thing I’m passionate about, it’s measurement and accountability. When I saw Marketing Automation in its fledgling state, I knew this was the thing that businesses desperately needed. And so I have made it my passion to share these important tools with businesses. Marketing Automation can give businesses information superiority over their competitors if executed correctly. Or it can be a large timesink and money pit. It’s my passion that has guided me into speaking out about Marketing Automation and networking with some of the leading platform vendors and the best of the Marketing Automation experts.”
Marketers need help in making the transformation into a network centric, data-driven organization and I want to help as many as I can possibly help. I’ve known the folks at Marketo for years – they are trailblazers in the Marketing Automation space and I’m humbled to be included in this content with such great Marketing Automation thought leaders as Carlos Hidalgo (@cahidalgo) and Mac MacIntosh (@B2B_Sales_Leads). I guess my passion got me in the group.”
We also asked what he thought of the Wizard of Oz theme of the infographic.
With a grin, Joe chimed in, “What fun! That’s got to be one of the most endearing movies of all time, and thanks to Marketo I have a closer connection to it. And I’m glad they portrayed me realistically, even with my Jimmy Durante schnozzola, and didn’t make me look like a Flying Monkey.”
OK, Joe, you’re still a barrel of monkeys (pun intended), but let our readers review the infographic and see it’s actually useful:
Pages
Recent Posts
Archives
- May 2018
- April 2018
- January 2018
- September 2013
- August 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- December 2012
- November 2012
- October 2012
- August 2012
- July 2012
- June 2012
- May 2012
- March 2012
- February 2012
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
Categories
- Advertising
- Advocacy Marketing
- Agencies
- Analytics
- B2B Marketing
- B2C Marketing
- Behavioral Marketing
- Blogging
- Book Review
- Brand Management
- Business Intelligence
- C4ISR Marketing
- Campaign Management
- Cinque Domande – 5 Questions
- Content Marketing
- CRM
- Data Mining
- Demand Generation
- Digital Asset Management
- Email Marketing
- Entrepreneurship
- Events
- Humor
- Il Sottovoce – The Whisper
- International
- Lead Managment
- Leadership
- Marketing
- Marketing Automation
- Metrics & Measurement
- Mobile
- Net-Centric Marketing
- Optimization
- Predictive Analytics
- Public Relations
- Sales
- Search/SEO/SEM
- SMB Marketing
- Social Networking
- Uncategorized
- User Generated Content
- Video
- Web 2.0