Securing Data from Across the Pond

Securing Data from Across the Pond

How do you keep CRM data secure once you’ve gathered it?  Do you have to treat some data different than other data due to its country of origin?  These are important questions for B2C marketers in an increasingly international economy.  Datawarehousing and security issues are not going to go away as political boundaries get fuzzier. Thanks to Greg Miller, the Marketing Consigliere found out about an […]

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Social Networking: For the Doubting Thomas

Social Networking: For the Doubting Thomas

There are many businesspeople and Marketers out there who don’t “get” social networking tools like Facebook and Twitter.  For the Doubting Thomas(es) out there that think these tools are “toy”s for the college and underemployed crowd, the Marketing Consigliere has news for you. He’s always been an admirer of David Troy‘s Twittervision, which shows one Twitter “Tweet” at a time all over the globe using Google Earth.  And recently he heard […]

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Posting from Facebook

Posting from Facebook

Well, TypePad allows The Marketing Consigliere to post to his WordPress blog, www.allinio.com/blog/ from his Facebook account.  This blogpost was actually done from that.  So why do I want to do that from a social networking site?  There’s not as much functionality from the Facebook console unless you really know HTML. At least it works…

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Do Not Resuscitate Do Not Track

Do Not Resuscitate Do Not Track

This is a topic I’ve needed some time to digest mentally before I stuck my proverbial virtual foot in my virtual mouth. I remember a few weeks ago reading about the FTC hearings on the “Do Not Track” requests coming from some consumer groups. Instantly I thought that the whole behavioral targeting engine would come to a screeching halt. My C4ISR Marketing common sense told me “that […]

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