From time to time, Allinio has blogged about startup companies in the Marketing technology space, asking the same five basic questions for a founder or other executive to answer. This time is a little different. We’re talking to another interesting company, SocialToaster, and its Founder and CEO, Brian Razzaque (@razzaque). But not only as an interviewer… SocialToaster has a unique story in the Marketing Automation space. Its platform leverages the […]
Your Marketing and Sales teams should communicate like a platoon. This is the eighth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Communications Obviously the telephone will continue to be a major tool to the Net-Centric Marketer for communications. For outbound and inbound data gathering and selling, the telephone has proven its versatility and from an interactive perspective, remains […]
modified Creative Commons from Sidewalk Flying In helping promote the B2B Twitterer of the Year Awards, the Marketing Consigliere knew there were skeptics out there regarding B2B use of microblogging and social media. Discussions in Marketing circles bring up valid points regarding some of the shortcomings of Twitter and other tools. By themselves, most of these tools may not be effective, but when used in an […]
The Marketing Consigliere has had a hiatus from the blogosphere but has resumed work regarding the world of digital marketing. First was a much needed break on Block Island, twelve miles off the coast of Rhode Island. Block Island, while having most of the amenities of the mainland United States, is merely a 3-mile by 7-mile island that is a conservationist’s dream. While you can go […]
For five years, Digg has been a leading social news website, allowing users to find and share any Internet content by submitting and/or voting on links and stories. As you probably know by now, rankings push a story either up (“digging”) or down (“burying”); the fundamental utility of Digg is that users can then see what is popular or not. This model has been copied throughout social […]
An interesting development for Network Centric Marketers has developed from Charm City – Blue Sky Factory of Baltimore, Maryland has developed a “Share With Your Network’ (SWYN) feature for their email customers which allows email recipients to easily post email content onto their social networks. SWYN capability is integrated into Publicaster, Blue Sky Factory’s email offering to marketers. By adding a simple code snippet, marketers can now give subscribers an option […]
Last week, Sears Holding Corporation announced it will launch two social networking sites for its Sears and Kmart brands. At MySears.com and MyKmart.com, participants will be able to “share their insights, experiences and product reviews” with one another. The “two-way dialogue” (The Marketing Consigliere always thought that dialogues were by default at least “two-way”) will include forums, blogs, ratings, reviews, polls and surveys and a “suggestion” area (this last feature could prove very valuable […]
The Marketing Consigliere prepared himself for Superbowl XLIII by reviewing his guest blog at Scott White’s blog, The Big Kahuna. He thought it would be interesting to see how far Marketing has come in a year. This year’s Superbowl had some well announced changes such as GM pulling out of its long time sponsorship. Fine – not everyone was willing to pay $3,000,000 for a spot this year. While no agency stood out significantly […]
Santa comes to the mall once a year (although he does get there earlier than he used to). This year, when you bring your children to see him, imagine that after the photos are taken, you don’t need to get the hard copy right away or even wait for them to be emailed. They’re on a photo sharing site where all your loved ones can […]
In a blog last month entitled “Social Networking : For the Doubting Thomas,” the Marketing Consigliere advised readers to heed the ubiquity of consumer-focused social networking sites like Facebook. An excellent addition to the discussion is seen in the slides called “Portable Social Graphs – Imagining their Potential” put together recently by Jesse Pickard, May Shi, and Malcolm Ong of Avenue A | Razorfish, and Jesse Stay and Daniel Stern. Take the time to […]