Leave it to the genius marketers at Marketo to create an entertaining infographic about Marketing Automation. We saw this and wanted to share it with you. What we like about it is that it introduces the “world” of Marketing Automation to the marketing arena in a fun analogical way. As you visit various lands in the world, you will appreciate how diverse and complex this world is. […]
In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million. Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August. And let’s not forget Marketo, which recently IPO’d and as of today has a market capitalization of $780+ Million. What does this mean/what might […]
Almost a year ago we blogged about the lack of Marketing Automation skills, which fit into a broader category of Marketing Operations. Since then we’ve been helping companies go through the painful but necessary transformation to become network-centric organizations that capture “data-driven revenue™.” The main challenge is that we have not come far enough in getting people with the right skills in positions where they can […]
Allinio was at Marketo‘s 2013 User Summit last week. Yes, it was fantastic. Yes, Marketo is clearly doing some innovative things for its customers. Yes, their platform is poised to proliferate more Marketer’s devices in light of its fortchoming IPO. However, we’re not talking going to comment on Marketo directly today. Rather, we are going to share with you the efforts of a company that is part of […]
Sometimes we need to toot our horn – Yes, that’s an avatar of Allinio’s President, Joe Zuccaro (@joezuc) in a recent Marketo infographic about Marketing Automation. Joe was approached by Marketo to contribute to this infographic and their latest publication, The Definitive Guide to Marketing Automation. So we had to ask him: How did a nice guy like you get such notoriety? Joe responded, “I’ve been a Marketer – […]
We make no bones about being Orioles fans here at Allinio headquarters in Charm City (that’s Baltimore for those of you who have never had the pleasure of visiting here). So as the Os fight their way in the post season (tonight’s last ALDS game against the New York Yankees will make or break them), it has been a delirious joy for most Baltimore […]
Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation. Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo. Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]
Last week there was an interesting observation made about Marketing Automation platform providers. In his well-reknowned blog, David Raab (@draab) commented that after all these years, the consolidation of Marketing Automation providers suprisingly hasn’t slowed the growth of the second tier of players in the space and there is more fragmentation. David’s first line in the blog is “I’ve gotten used to thinking of the B2B marketing automation […]
That’s the title of Johnny Mone‘s (@johnnymone) brief but thoughtful article in Business 2 Community late last week. He brings up some valid observations given the major shifts in the IT world, including leadership moves by Oracle, IBM, Salesforce, Intuit, Dell (which we covered in our last blog) regarding Marketing Automation.While we said that Dell’s venture with Pardot was a pivotal event, Johnny counters that overall the jury may still be out because the target audience of SMBs […]
Creative Commons by Kjetil Ree. Patient Protection and Affordable Care Act? …..meh. Arizona SB 1070? ……(yawn) Ann Curry leaving the Today Show? Tom Cruise and Katie Holmes divorcing? …..please. There was real news this week… Pardot, a leading provider of marketing automation for small and mid-sized businesses, announced a groundbreaking relationship with Dell. In this absolutely brilliant alliance, Dell Cloud Business Applications will be able to provide thousands of businesses Pardot’s easy to use Marketing […]