In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million. Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August. And let’s not forget Marketo, which recently IPO’d and as of today has a market capitalization of $780+ Million. What does this mean/what might […]
That’s the title of Johnny Mone‘s (@johnnymone) brief but thoughtful article in Business 2 Community late last week. He brings up some valid observations given the major shifts in the IT world, including leadership moves by Oracle, IBM, Salesforce, Intuit, Dell (which we covered in our last blog) regarding Marketing Automation.While we said that Dell’s venture with Pardot was a pivotal event, Johnny counters that overall the jury may still be out because the target audience of SMBs […]
2011 is still new enough that we should look back at 2010 and see what kind of lessons learned we should take into this new year. The American Marketing Association‘s publication, Marketing News, came out with “The Year in Review,” which was mildly disappointing. “Four of the biggest stories” was woefully short of other considerable developments in the Marketing world. Yes, the tragic earthquake devastating the […]
Laura Fitton (@pistachio), CEO of oneforty starting off TWTRCON (photo courtesy of Benjamin Jones (@benjajones) of Demosphere) Today in New York City, The Marketing Consigliere strode into the New York Hilton and put on his TWTRCON badge. Why? First, to be around like-minded professionals who see the value of Twitter for businesses. Second, to promote the B2B Twitterer of the Year Awards program, which The Marketing Consigliere founded in order to recognize […]
The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it. And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since […]
With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions. Apple‘s popular iPhone, which was once thought of as a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional. Some leading marketing automation service providers have created applications […]
This year’s Business Marketing Association (BMA) Conference was very enjoyable. This was The Marketing Consigliere’s second time, so he was able to reconnect with people he had met with the previous year. While The Venetian was a great place to visit in 2007, he thought that Loews Lake Las Vegas Resort was an amazing venue and made it a much more relaxing atmosphere in which to network with other B2B marketers. He […]