Sung to the tune of “Let It Snow.” Oh, your email campaign was frightful, And your sales department’s spiteful, Because the leads you give them blow, S-E-O, S-E-O, S-E-O! And if your social media guru Has done nothing more than screw you Get your keywords all in a row, S-E-O, S-E-O, S-E-O! S-E-M costs you much too much Though you can show the boss R-O-I […]
CXOs – Get Marketing On Track! Part II
No sooner had the Marketing Consigliere posted yesterday’s blog entitled “CXOs – Get Marketing On Track!” did another occurence involving online metrics and web analytics come to his attention. Reporting on the Interactive Advertising Bureau‘s Ecosystem 2.0 Annual Conference, ClickZ writer Zachary Rodgers wrote in “Millard Issues Plea for More Art, Less Science in Online Ads” that Wenda Harris Millard, co-CEO at Martha Stewart Living Omnimedia, said during her speech about online advertising […]
Under: Metrics & Measurement