The past few weeks have been so hectic the Marketing Consigliere has let his blogging slip but he is still able to keep his personal goal of blogging about marketing and technology every month for an entire year . His latest absence from the blogosphere is this: He is working with a turnaround management team at a VC-backed startup in the space that he has been […]
In iMedia Connection‘s leading e-newsletter story today, “5 New Ways Brands Can Go Beyond the Browser,” Max Zabramny of Organic writes about the new applications on the near horizon which will allow for work to be conducted offline after the a connection is terminated or is that is automatically executed once an online connection is re-established. We are familiar with this, but the twist is that now marketers are taking […]
This Week’s ADWEEK article, “Addressable Ads Get Closer to Reality,” Betsy Cummings reports about “Project Canoe,” a joint venture of some of the largest cable companies, is creating a platform that can target TV ads by household. Tests of “addressable ads” have been conducted in Huntsville, Alabama, and are planned for Baltimore, Maryland. What made The Marketing Consigliere chuckle was her first line of the article: “Marketers, […]
The cover story of the May 12, 2008 issue of Fortune magazine is “The Best Advice I Ever Got.” All of the stories cover a very diverse set of leaders and are both a quick reading and interesting. The one that stuck out most in The Marketing Consigliere’s mind was that of Craig Newmark of Craigslist. In particular, his statement that he “was working within a marketing division, […]
The Marketing Consigliere had a slow week because he has been the Chair of the 2008 Mid-Atlantic Business Plan Competition. It was a great event and if you have a collegiate business plan competition near you, he encourages you to support it however you can. Many thanks to the amazing student teams, the McDonough School of Business at Georgetown University, the MIT Enterprise Forum of Washington-Baltimore, the judges, and sponsors. Now The […]
Conducting his Monday morning ritual of reviewing “Network Updates” from the weekend for my Linkedin connections, The Marketing Consigliere noticed the “Answers” section posted a question in the topic “Internet Marketing, Enterprise Software” reading “Has anyone tried OpenEMM? What is your experience?” He thought, “Marrone! an Enterprise Marketing Management (EMM) platform I haven’t heard of! How embarassing for a supposedly thought leader/technology marketing consultant! Will this be a fly […]
Val più la pratica della grammatica. Experience is more important than theory.
OK, there are actually two “i”s in “Social Media,” but The Marketing Consigliere’s point is based on the real popular phrase he lifted this blog’s title from: “There’s no “I” in “Team.” Social media obviously implies groups of individuals communicating or collaborating. And in a Marketing group, there’s no difference. Leadership must learn that Social Media, in order to be successful, must be a team effort. This […]
First allow The Marketing Consigliere to apologize. He migrated to WordPress 2.5 this weekend and found out there’s a major bug that doesn’t allow you to upload images. He will keep his text brief so your eyes don’t glaze over! A week after FOSE and his blog about it, he received an email that caught his attention, but not for the reason that the Marketer who sent it wanted. […]
Tanti galli a cantar non fa mai giorno. Many roosters don’t make the morning come earlier.