There are days The Marketing Consigliere misses his Alfa Romeo Spider Veloce. Mainly when it’s sunny – not raining or snowing! It was a 1983 beauty – no airbags, no satellite radio, no GPS, no cup holder, no back window brakelight, no heated seats, no OnStar, no theft alarm – a car from a much simpler time (Remember when gas was $1.00 per gallon?). Unlike the reputation of the […]
Bob Gourley, the CTO and Founder of Crucial Point LLC, is a former CTO for the Defense Intelligence Agency. If anyone knows C4ISR, it is him. The Marketing Consiglire encourages CEOs and CMOs to read his April 2, 2008 entry in his blog, CTO Vision – “What’s Next in Enterprise IT.” There are clear implications for Net-Centric Marketing. Of particular note is a slide presentation of his personal predictions of change […]
The FOSE show this year as a whole was not anything to write home about; many from the circles that The Marketing Consigliere knows avoided it this year. Nevertheless he wanted to see if any net-centric marketing products or services were being “Fed-peddled.” It seemed like every fifth booth either was some sort of document imaging and management platform or a device for shredding hard drives. But […]
The Marketing Consigliere received many emails regarding last week’s blog, “Sounds Like REALLY Targeted Advertising to Me.” Several people, while liking his adaption of the Munch’s The Scream, wanted to know where ultrasound advertising was really being used. He found an example on YouTube – the A&E Channel was promoting it’s Paranormal State show. The picture above is a still of the billboard on the side of a building near Mulberry Street and Mott […]
The Scream, by Edvard Munch (1863-1944), National Gallery, Oslo In the April 2008 Wired in “It’s All in Your Head,” Clive Thompson recently wrote about technology beaming to our heads and the inevitable civil rights battle over the act of doing so. While it is reminiscent of my February blog entitled “EmSense – Common Sense or Nonsense?,” it’s not about mind reading but about mind influencing – through advertising. […]
Here are a couple of excerpts from articles that The Marketing Consigliere read over the holiday weekend. “Marketing as a whole must get smarter – not only search. Mass marketing has long fallen from favor, yet we are inundated no less than ever with masses of irrelevant marketing. Personal empowerment can be built only with tools that deliver offers and information of high personal relevance. […]
Across the pond there has been a storm brewing over privacy and advertising. The largest Internet Service Providers in the United Kingdom – BT, Virgin Media and Carphone Warehouse’s TalkTalk, recently teamed up with Phorm, an ad serving company. In this unusual move, ISPs, which have been traditionally “neutral” to end users web surfing habits, now have an opportunity to cash in by “knowing” what their customers do. So by providing […]
