Forgive The Marketing Consigliere for being over a month late to notice, but when he mentioned OpenEMM in his April blog, they were talking about a SugarCRM adapter and he commented that it didn’t appear to be ready for primetime. Apparently it has been available since September of this year. Zehr gut, meinen freunden!
The Marketing Consigliere would like to congratulate the following agencies and their clients for making OMMA‘s finalist list in the category of E-Mail Campaign for 2008: Moxie Interactive, for Verizon Wireless Smith Harmon Inc. for REI Tribal DDB for Pepsi-Cola All of these accounts bring the art of email to a new level and makes up for a lot of the negativity from spam. While he was not an email delivery […]
In a Network-Centric Marketing world, e-newsletters still remain a good source of information for the professional. The Marketing Consigliere took an inventory of some of the ones that stuff his inbox regularly and found these: Ad Age Digital, Adotas, BtoB Daily News Alert, BtoB E-Mail Marketer Insight, BtoB Rollout, BtoB Straight Line, Chief Marketer, DemandGen Report, eMarketer Daily, Get to the Point: Business-to-Business, Get to […]
This week’s Adweek cover story is about alleged ageism in the advertising industry. “War of the Ages” tries to present a picture of aging baby boomers getting tossed from high-six figure jobs and being replaced by less expensive, “hipper” younger professionals. These hipper and younger professionals also happen to know a lot about network-centric marketing than the axed veterans. While that last statement may be a generalization, […]
About a year and a half ago, Mini Cooper instituted an interesting promotional campaign using RFID technology. Cooper owners were given RFID-enabled key fobs which interacted with special billboards in EZPass regions. When the driver approached the billboard in his or her Mini, a talking car would appear, along with the person’s name who registered the key fob. So now the question must be asked, why isn’t there more marketing like this? Did […]
The Marketing Consigliere heard someone talking enthusiastically about EDS. I was puzzled why someone in a small startup would be abuzz over the company that Ross Perot put on the map. Well, he was misinformed. Email Data Source, Inc., is a company with a great story that needs to be told. According to their website, they “collect, analyze, organize, and archive thousands of daily email marketing messages, providing our […]
My, my… A year ago The Marketing Consigliere had no idea what work and fun blogging would be. He has slowed down lately due to his work at a startup company in the SaaS space… However, he will try to pick up the pace to bring you another year’s worth of the latest in marketing technology. A lot has happened in the past year in what he […]
The Marketing Consigliere cursed Bill Gates before he ever knew he existed. His first job out of college was with Mayflower Moving. (How he got from working in trucking industry to working in the Internet industry is simple – they’re both transportation related. One is with packages while one is with packets – you must deliver them both on time without dropping them.) Or you could […]
This year’s Business Marketing Association (BMA) Conference was very enjoyable. This was The Marketing Consigliere’s second time, so he was able to reconnect with people he had met with the previous year. While The Venetian was a great place to visit in 2007, he thought that Loews Lake Las Vegas Resort was an amazing venue and made it a much more relaxing atmosphere in which to network with other B2B marketers. He […]
